Want free advice from industry experts and the latest need-to-know research delivered to your email inbox every other week? Then subscribe now to our enewsletter Catalogue/e-business Insight. To sign up for your free copy, simply click here. As a taster, here`s what`s in the latest issue of Insight:

Recession-proof web analytics
When the going gets tough, the tough online marketers pay special attention to website analytics. Eran Ben Sabat of web analytics firm Nedstat offers nine tips for getting the most from your site analytics—and your site

Six steps for pumping up your promotion power
Gaining a one-time sale or offloading excess product should no longer be the sole purpose of a marketing promotion. As ecommerce solutions provider Demandware puts it, “Managers should be using promotions to build one-to-one relationships with individual consumers that may span years.” Read the full article to find out how.

You don’t rent out your list? What are you waiting for?
Putting your house file on the rental market can earn you upward of £50,000 a year, for relatively little effort. But many cataloguers are hesitant, because they fear losing control of their data or running foul of privacy laws. Mark Jackson of Howse Jackson Marketing explains why those fears are unfounded.

A fulfilling partnership
Poorly executed fulfilment can leave a negative lasting impression on the consumer and damage the reputation of the brand. To avoid giving the fulfilment side of their business short shrift, cataloguers and web merchants should consider outsourcing their order fulfilment.

In the latest issue of Catalogue/e-business...

Database marketing - How to successfully use segmentation tactics online

Mailing smarter - Data hygiene, the six golden rules of remailing, and more

Ecommerce - Developing an effective on-site search funcationality

SPECIAL SUPPLEMENT - Systems 2008: Our exclusive supplement focused on multichannel technology—comparison charts of order management systems and publishing software, advice for selecting website systems and more

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Highlights from ECMOD 2007 ...

10 tips for a cracker of a Christmas online - Click here

Multichannel marketing and multichannel forensics - Click here

Kick-start your copywriting - Click here

Why your catalogue may look better naked - Click Here