
Founded in 1995 as Catalogue & Mail Order Business, Catalogue/e-business is the leading publication for offline and online cataloguers and multichannel retailers in the UK. In addition to the print magazine, the Catalogue/e-business franchise includes several annual supplements and Insight (www.catalog-biz.com/insight.aspx), a free fortnightly enewsletter offering tactical advice and industry research.
Published 18 times a year, Catalogue/e-business offers the latest industry news, actionable how-to articles and advice, and profiles of multichannel commerce movers and shakers. Regular departments include
Ask the Experts: We pose readers' questions on a broad range of subjects to pertinent professionals
Website Review/Catalogue Review: A prominent creative expert critiques the effectiveness of a website or a print catalog, many of which are submitted by readers for review.
Software Review: Leading consultants give their unbiased opinions of operations and publishing solutions.
In the Mail: A look at recent catalogue mailings.
List Marketplace: Updates on lists available for rent.
Catalogue Exchange Update: A forum for members of the Catalogue Exchange--a trade association of remote-shopping professionals--to share insights and opinions. For more on the Catalogue Exchange, click here.
People News
Letters to the Editor
S. Cuttlebutt: A tongue-in-cheek look at the latest industry gossip.
Contributors include
Dr Mike Baxter (www.moneyspyder.co.uk), director of customer experience for ecommerce solutions provider Moneyspyder.
Herschell Gordon Lewis (www.herschellgordonlewis.com), a legendary copywriter, member of the US Direct Marketing Association Hall of Fame and author of 30 books, including Marketing Mayhem and Catalog Copy That Sizzles.
Don Libey (www.libey.com), a futurist and adviser in direct marketing and cataloguing; a partner in Libey Inc, a consultant and recruiter in direct marketing; and the author of multible books, including Libey and Pickering on RFM and Beyond.
Judy Lilley (www.pro-tem.net), principal at Pro tem Publications Solutions, a provider of multichannel production and marketing services.
Ernie Schell (www.schell.com), executive director and founder of Marketing Systems Analysis, which provides consulting services for systems specifications, selection and implementation.
Jack Schmid (www.jschmid.com), founder of J. Schmid & Assoc, a direct marketing agency and consultancy specialising in design, circulation, branding and analysis.
For an editorial calendar of future features, click here.
Key Contacts
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