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| NEWSLETTER - 20/9/11 |
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Contents |
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| What's new |
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The ECMOD Direct Commerce Show Preview is out now, kindly produced by BBC Customer Publishing and printed by Webmart. This special 36-page publication contains all you need to know about the show that promises “Every Channel Mastered, Optimised, Delivered”. To find out who’s speaking, exhibiting and why you simply have to be there this year, click here to view a digital version. If you’d like your own printed copy, call us on 01271-866112 or email sales@ecmod.com. And don’t forget, visiting the exhibition is free of charge, so hop on over to www.ecmod360.co.uk to register.
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Client wins |
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| Photography firm Powerhouse has won a contract with home shopping brands Freemans and Grattan. As a result, Powerhouse has built a dedicated fashion studio to help provide facilities for models and stylists. |
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Williams Commerce, a specialist in ecommerce and IT solutions, was selected by UK cash and carry firm EFG Housewares to build its new b-to-b ecommerce site on the wCommerce platform.
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Online pet store PetSupermarket.co.uk is anticipating savings of 30 percent after signing a contract with parcel delivery company Yodel, making it the retailer’s sole delivery partner. The contract represents approximately 250,000 deliveries of pet food and supplies per year.
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| Online nursery products retailer Kiddicare has partnered with Brandbank, a content manager and distributor, to expand the range of products available on the Kiddicare ecommerce site and iPhone app. |
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Specialist skateboarding, snowboarding and BMX retailer Route One says that after a month of using emarsys’ eMarketing Suite, deliverability rates improved from less than 50 to 99 percent. The firm’s email revenue increased by 1,500 percent as a result, making email its most profitable marketing channel.
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Abel & Cole, an organic fruit and vegetable home delivery service, is using 20 additional 3.5 tonne chilled home delivery vehicles and has ordered a further 21 from Hubbard. Further, Abel & Cole is increasing its regional distribution hubs by 25 percent and will be building a new distribution centre in Exeter this autumn.
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Coming up in Direct Commerce magazine |
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We’re getting ready to send our October issue to press this week. Published on 4th October, subscribers can expect:
A special focus on customer recruitment: looking at DRTV, print and online customer recruitment, plus our affiliate marketing roundup, helping you choose the right agency and network for your performance-marketing needs.
Bonus supplement on payment processing: Sponsored by payment gateway Worldpay, the October supplement will feature a comprehensive review of the services on offer, as well as tips on accepting international payments and your alternative options.
And don’t forget... We’re still looking for contributions for our Because Print Works campaign. Regular columns appear in every issue of Direct Commerce to educate and inform our readers of the potential of the print medium. To contribute to the feature contact miri@catalog-biz.com; to support the campaign and advertise in the next issue, contact michelle@ecmod.com.
If you don’t subscribe, you can click here to view a taster edition of the latest issue. But remember, the only way to read Direct Commerce from cover to cover is to take out a subscription from as little as £45 a year.
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By the numbers |
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A study by ecommerce provider GSI Commerce, in partnership with OnePoll, found that of 2,000 fashion shoppers surveyed, almost half (45 percent) preferred shopping for clothes and accessories online—an increase from 38 percent in 2010. There was also an increase in the number of people consulting a fashion retailer’s website before purchase, with 64 percent saying they do so—an increase of 5 percent year-on-year. Also of note, the study revealed that 86 percent of consumers expect all customer service channels to be aware of complaints made on other channels. |
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Online conversion rates in the UK have dropped by 55 percent over the past five years, according to the IMRG Capgemini Index. The survey shows that in 2006, the average online conversion rate for retailers in its e-Retail Sales Index was 8.4 percent, but the latest results reveal that there has been a decline with the rate now at 3.8 percent. Despite this drop in conversion rates, the index has shown a growth in sales with the market almost doubling from £30.2 billion in 2006 to £58.8 billion last year. |
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Research by payment services provider Computop has shown a 20 percent drop in online order values in the UK between July and August this year, compared to a 9 percent rise in the same period in 2010. The study also shows a 14 percent decrease in overall sales, compared with an 8 percent rise in 2010. Despite this, the number of online orders grew by 15 percent this year showing that Brits are possibly buying more often, but spending less. |
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Although 54 percent of consumers using a smartphone to browse the internet would feel comfortable making a purchase via their mobile, less than a quarter of retailers are harnessing the power of m-commerce sites. The YouGov survey, commissioned by mobile marketing company 2ergo, also discovered that content being difficult to view (49 percent) and slow websites (34 percent) were the main problems for consumers using m-commerce. The survey shows that 76 percent of high-street retailers still do not have a mobile site or mobile-optimised content, but those that do, a quarter are only optimised for iPhone users. |
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If you think delivery timeslots are not important to customers, think again. Two-thirds of UK consumers rate having delivery timeslots as “very important” or “important” when buying goods online, according to a new Postcode Anywhere survey. The software and services provider’s study, which surveyed 1,000 consumers, highlighted that women are more concerned about timeslots than men. |
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Movers & shakers |
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Mark Batty has joined fashion etailer Asos.com as international sales manager. He was previously ecommerce manager at apparel catalogue Boden.
Alison Lancaster has been appointed cross-channel director at apparel retailer White Stuff. Lancaster joined the company on a full-time basis in January 2011 as home shopping director.
Online marketplace Notonthehighstreet.com has appointed three new senior managers. Former Amazon.com director of UK softlines Jason Weston is appointed chief operating officer; Mark Hodson (left), currently marketing director at PayPal, will join as chief marketing officer in October and former manager of regional strategic partnerships for Google, Maya Moufarek, is made director of international development.
Joel Rendle, former head of ecommerce at Dobbies Garden Centres, has moved to tea, coffee and cakes specialist Bettys & Taylors of Harrogate as head of Bettys by post.
Avon Cosmetics announced a new general manager for Avon UK & Republic of Ireland. Scott Schlackman succeeds Anna Segatti, who assumes a new role as senior vice president of Avon, Western Europe, Middle East and Africa.
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| Supplier people |
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International software-as-a-service company Emailvision has appointed Andre Boisvert and Michael Everett to its board of directors.
Digital River, the ecommerce services firm, has named former Citi Merchant Services vice president of strategic development Therman Wheeler as its new vice president of global product.
Nick Begy, formerly sales and marketing director at M and M Direct, marketing director at Baker Ross and marketing director at Cotswold Company, has set up his own consultancy KPI Marketing.
Dominic Powers has expanded his role at multichannel marketing services firm Epsilon. As well as senior vice president for Asia Pacific, Powers now becomes managing director, international operations.
Digital marketing technology company IgnitionOne named former General Motors digital marketer Chris Evans (pictured) as managing director of its UK operations. He succeeds James Yancey, who was promoted to vice president of global strategy.
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| About |
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Direct Commerce Buzz is brought to you by Direct Commerce, essential reading for businesses active in the catalogue, online, and multichannel commerce sector. Founded in 1995 as Catalogue & Mail Order Business, Direct Commerce has evolved to include a website, www.catalog-biz.com, Cross-Atlantic Insight, a free fortnightly enewsletter offering tactical advice and industry research with an international flavour and the new Direct Commerce Buzz newsletter. |
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Direct Commerce Buzz is essential multichannel reading. Subscription is completely free of charge and you may unsubscribe at any time.
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© Copyright 2011 Catalogue Development Centre Ltd. |
