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Features list

Features list 2013

You can also download a PDF version of our 2013 features list by clicking here.

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Issue no. Issue date Feature/s

208 January
2013
- International Expansion

As more and more multichannel retailers invest in overseas expansion, we explore tailoring websites for local audiences; from payment options, to translation, to delivery services and returns handling. We’ll also look at keeping up with EU privacy laws and international trade restrictions.

- Social Selling

With Pinterest driving more sales than Facebook for many online retailers, we explore how ecommerce professionals can maximise ROI from social selling, and take a look at emerging networks, separating the fads from the trailblazers.



209 February
2013
- TV Shopping and Online Video

Using DRTV to recruit new customers, plus the latest buzz on online video and Smart TVs..

- Supplement: Mcommerce

What's new in mcommerce? We look at how smartphones and tablets are continuing to revolutionise the shopping habits of consumers. Other topics include facilitating mobile payments, affiliate marketing on mobiles and more.




210 March
2013
- Innovations in Delivery

Featuring our delivery carrier roundup plus the latest in unattended delivery solutions, click and collect and more.

- Multichannel Marketing

Are your brand values consistent across all channels? We explore how delivering a unified marketing campaign across all channels instils confidence and trust in potential customers.



211 April
2013
- Integrating Clicks and Bricks
Many direct commerce businesses also have a retail store or are considering opening one, this feature will advise readers on opening retail outlets as well as pop-up concept stores as part of their cross-channel strategy. We explore EPoS systems, cloud technology in a retail environment, logistics and more.

- Supplement: Email Marketing

A comprehensive review of the key players in this field to help readers make a reasoned comparison, plus email marketing best practice and trends.



212 May
2013
- Web Design and Navigation

Tips and tweaks on overhauling your web presence.

- Making Data Work Harder
Direct commerce is a numbers game, but the trick is making sense of the data available at your fingertips to drive insight and maximise ROI. We explore web analytics as well as other metrics you should be measuring.


213 June
2013
- Customer Recruitment and Affiliate Marketing

We review the major networks to find out what’s new in affiliate marketing. Also covered are other tactics to recruit profitable customers.

- Supplement: Technology 2013

Our annual order management and ecommerce platforms roundup, with advice on other systems critical to the smooth functioning of a direct commerce business.




214 July
2013
- Survival of the fittest

Finding funding and growing your business in 2013, this feature sees entrepreneurs reveal their secrets of success; plus advice on reviewing all areas of business to ensure you’re doing all you can to improve the bottom line.

- Print creative

It’s proven that catalogues mean clicks for multichannel retailers, we explore how to make your catalogue work harder and drive more sales. The feature includes examples of successful catalogue redesigns and tips on how to make the most of your creative budget.



215 August
2013
- Going global

With global ecommerce sales continuing to grow, selling overseas represents a huge opportunity for retailers looking to expand their business. This feature explores how to successfully take your business across borders, from opening up your online store to international customers, to creating catalogues for multiple markets and in multiple languages.

- ECMOD 2013 Preview

What’s coming up at the ECMOD Show including full conference programme, content from speakers, exhibitor news and much more




216 September
2013
- Making the most of mobile

The latest in mcommerce, tablets and apps. Are you still ahead of the curve?  The feature explores the impact of 4G on mcommerce and whether retailers are keeping pace with developments.

- Payment processing and security

Featuring our popular roundup of the key industry players in the payments area and the range of service options they offer, to help readers make reasoned comparisons, plus the latest updates on mobile payments, payment security and antifraud measures..



217 October
2013
- Direct Logistics

As Christmas approaches, time’s running out to ensure your infrastructure is up to the challenge. We discuss back-office best practice, the challenge of matching supply and demand, and coping with the inevitable returns.

- Highlights from ECMOD 2013

Couldn’t make it to ECMOD this year? Let us fill you in on the need to know. The who’s who and what’s what of ECMOD 2013, featuring news from the floor, conference session coverage and much more.



218 November
2013
- Festive tactics

There’s still time to supercharge your campaigns before Christmas; fine-tune your email, mobile and social marketing in the run-up to the big day. Our festive tactics feature includes last-minute Christmas tips and tricks you can use now.



219 December
2013
- Social media for b2b and b2c

executed effectively, social media deliver enhanced sales and revenue through increased customer engagement, loyalty and website visits—yet many brands continue to make common mistakes. This feature explores social-media best practice in a b-to-b as well as a b-to-c environment..

- New Year's resolutions

Ideas to steal from the sector’s top performers as well as tips on how to win new customers and grow your business profitably in 2014. 
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