Facebook first for Littlewoods

Littlewoods.com partnered with its celebrity “brand ambassador” Laurence Llewelyn-Bowen to broadcast a live and interactive TV show via Facebook and on mobile devices. The show was broadcast on Wednesday, 13th June featuring Llewelyn-Bowen’s new autumn/winter 12 collection. 

The broadcast also included four advert breaks, featuring a variety of products from across the Littlewoods.com home and living and electrical ranges. Dot.talent, which specialises in commercialising branded content within social media channels, was commissioned to produce the format.

Gary Kibble, brand director for Littlewoods.com says the Facebook TV format is a “UK retail first” and hopes the social network will be a way for the company to connect regularly with its 113,000 fans, “enabling both existing and new customers to browse and shop with us via a new and exciting platform”.

Following the live broadcast, parent company Shop Direct Group said it is exploring the possibility of rolling out Facebook programming to its other brands including Very.co.uk and Isme.com.