Ilovegorgeous to debut print catalogue

Ilovegorgeous, a vintage-inspired clothing label for children, is to launch a print catalogue to complement its online offering and Notting Hill Gate store and has appointed More2 to advise on circulation strategy. According to Jane Clucas, a marketing consultant working with Ilovegorgeous, a catalogue was always something they aspired to do, believing that a print catalogue will enable the business to showcase its products to a wider audience and grow as a brand. The launch will see 60,000 catalogues mail in September to existing customers and prospects using data bought by the More2 media team, which includes a combination of data pools and children’s and homeware product lists. The company has no plans to supplement the mailing with inserts. It is also looking to revamp its website and email design, but has yet to firm up timescales.