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News roundup--Accessorize to launch standalone website, Net-a-Porter releases iPad app


By Catalogue e-business | Publication date: 27/07/2010 | Category: News

 

Accessorize, the Monsoon-owned accessories business, is to launch a new website that’s independent from Monsoon. The new site, reports Retail Jeweller, will be the backbone of Accessorize’s international expansion and will be translated into German, French and Danish.

Net-a-Porter, the luxury-fashion etailer, has released a magazine app for the iPad. The app allows shoppers to buy directly from Net-a-Porter’s customer magazine, watch exclusive video content such as catwalk shows and interviews with fashion designers, share product suggestions with family and friends, and give feedback about their shopping experience.

Bicycle retailer Wiggle is investing in paid-search marketing and has hired Latitude Digital Marketing to run its search engine optimisation and pay-per-click campaigns. The deal will see Latitude’s multilingual staff in ten countries work across Wiggle’s overseas markets.


 

 

 

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