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News roundup--Arena Flowers, Notonthehighstreet, more


By Direct Commerce | Publication date: 20/02/2012 | Category: News

 

Will Wynne of online florist Arena Flowers talks to the Telegraph about how he's trying to raise £1.5 million to spend on new staff, technology and products.

The Sunday Times reports that companies like Patagonia and the North Face are stuffing their down jackets with feathers from force-fed geese. The North Face told the newspaper, “We are working with our partners to identify alternative long-term sources of goose down that is not a by-product of force-feeding”.

Also from the Sunday Times, an interview with Mr Salma Hayek--Francois-Henri Pinault. The boss of French conglomerate PPR talks about rising sales, Puma, Gucci and Redcats.

NotOntheHighStreet.com’s chief executive Holly Tucker appeared on the ITV News at Ten this weekend discussing online retailer and the company’s triple-digit growth—during a recession.

When placing an off-the-page ad for one of your products, make sure it’s in stock. IWantOneOfThose learned the lesson the hard way when just one complaint about its advert in the Radio Times led the ad to be banned by the Advertising Standards Authority. Due to a failure to estimate demand for the promotion, the ASA upheld the complaint and judged that the ad breached the CAP Code. It was banned from appearing again and IWantOneofThose has been ordered to ensure it has “reasonable estimate of the likely response to promotions in future”.

 

 

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