QVC has made its first broadcast from its new purpose-built media and commerce centre in Chiswick. The new build represents a £33.6 million investment by QVC and sees the TV-shopping specialist take over 13,000 square metres over five levels, designed to accommodate the company’s continuing expansion.
Fitted out with state of the art studios to accommodate the 17 hours of live TV broadcast every day, the new-build project is one of only a handful of significant investments in the multimedia retail industry in recent years. QVC has entirely rebuilt its network infrastructure to accommodate its bespoke systems, including those which provide real-time sales information.
Dermot Boyd, chief executive at QVC UK, comments, “We had outgrown our previous home in Battersea, where we had been since our first broadcast in October 1993, when QVC was the only live shopping channel in the UK.” He went on to explain that the new building represent a blank canvas, “vastly improving the flow of products from our London warehouse to the studios”.
The QVC team--from technology, broadcasting and facilities departments--has put more than 36,000 hours into the new building to bring the project to fruition, and has been supported by numerous external contractors.
Read our interview with QVC's chief merchandising officer Steve Bridgeman.
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