Tactics articles listed: 384

Combating customer churn by Craig Pumfrey | Publication date: 03/03/2010 | Category: Tactics>Call centres and customer service If you're looking to reduce customer churn, consider employing interaction analytics at the contact centre.
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Five tips for a better b-to-b database by Stuart Wheldon | Publication date: 01/03/2010 | Category: Tactics>B-to-b focus Ensuring that your sales and marketing teams work together to get the most value—and revenue— from your customer database
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Rave reviews by Jill Culbertson | Publication date: 01/03/2010 | Category: Tactics>Ecommerce and email Five-star advice for maximising on-site customer ratings and reviews
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Case in point: Wallace Sacks by Miri Thomas | Publication date: 01/03/2010 | Category: Tactics>Ecommerce and email How reviews positively boosted Wallace Sacks’ bottom line
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Ask the expert--a domain dilemma by Catalogue e-business | Publication date: 01/03/2010 | Category: Tactics>Ecommerce and email Should we keep one large site for all our customers to use, or split into microsites and do away with the one-stop-shop concept?
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Data-quality best practice by David Gurney | Publication date: 01/03/2010 | Category: Tactics>List, media and circulation The ABCs of gaining and maintaining top-quality customer data
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Keep it clean by David Aitken | Publication date: 01/03/2010 | Category: Tactics>List, media and circulation The basics of data hygiene
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Segment and conquer by Tony Mooney | Publication date: 01/03/2010 | Category: Tactics>List, media and circulation Six steps to profitable database segmentation
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Twenty practical performance and profit pillars by Don Libey | Publication date: 01/03/2010 | Category: Tactics>Management A score of foundation blocks that you can count on to give you the best possible business performance
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The who, when, and how much of cross-border shopping by Cross-Atlantic Insight | Publication date: 01/03/2010 | Category: Tactics>International There are now more European women shopping online than men, according to the latest E-Retail Report by Deutsche Card Services.
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