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Tactics
Tactics articles listed: 477

Making sense of challenging data


by Kevin Hillstrom | Publication date: 02/09/2010 | Category: Tactics>List, media and circulation

Kevin Hillstrom, president of MineThatData, will be presenting two sessions at ECMOD2010. Here he offers his advice on order allocation ahead of his session titled Catalogue Matchbacks and Advertising Attribution—How to Invest Advertising Spend in a Confusing Environment.
   
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Becoming video savvy


by Murray Kenneth | Publication date: 02/09/2010 | Category: Tactics>Small-business spotlight

Time for the niche retailer to pay attention to video on websites?
   
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The green results are in


by Catalogue e-business | Publication date: 02/09/2010 | Category: Tactics>Marketing

The mail order sector doesn’t fare well when it comes to appearing “green”—here’s what you can do to combat that.
   
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Sustainable print buying on a budget


by John Petty | Publication date: 02/09/2010 | Category: Tactics>Print creative and production

Ten top tips for environmentally friendly catalogue print buying without spending a fortune
   
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Greening Celtic Sheepskin


by Catalogue e-business | Publication date: 02/09/2010 | Category: Tactics>Marketing

In March 2010, Celtic Sheepskin, a manufacturer of sheepskin footwear and a cataloguer of natural clothing, footwear and homewares, announced it had achieved ISO 14001 accreditation. Karl Headleand, talks to Catalogue e-business about the £6.9 million company’s carbon neutral delivery initiative and its waste recycling projects.
   
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Managing your multichannel marketing investments


by Terry Jukes | Publication date: 02/09/2010 | Category: Tactics>B-to-b focus

The president of consultancy B2B Direct Marketing Intelligence, Terry Jukes will host a session titled Managing Multichannel Metrics at this year’s ECMOD. Here he advises how to determine where to spend your precious marketing budget.
   
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Show me the money--increasing sales from Google Analytics


by Dave Chaffey | Publication date: 02/09/2010 | Category: Tactics>Ecommerce and email

Dr Dave Chaffey of Smart Insights will be leading a workshop at ECMOD 2010 on getting more from Google Analytics. In this article, he describes how analytics can be used to identify problems and opportunities in your online marketing.
   
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Five tips to help you get set for Christmas


by Insight | Publication date: 01/09/2010 | Category: Tactics>Ecommerce and email

As a multichannel retailer, you’ve probably spent much of the summer preparing your Christmas campaign. If you still need some help fine-tuning your online marketing in time for the festive season, here are a handful of best-practice tips
   
 

International customers get short shrift


by Sarah Clelland | Publication date: 31/08/2010 | Category: Tactics>International

Finding out what's preventing UK retailers from opening up their online shops to international customers
   
 

Design tactics for improving email deliverability


by Insight | Publication date: 25/08/2010 | Category: Tactics>Ecommerce and email

Did you know that the design of your email has a direct impact on its deliverability? According to email marketing solutions provider Bronto, a badly designed email is less likely to be opened. Here's what you can do to make your emails more appealing.