Tactics articles listed: 477

Making sense of challenging data by Kevin Hillstrom | Publication date: 02/09/2010 | Category: Tactics>List, media and circulation Kevin Hillstrom, president of MineThatData, will be presenting two sessions at ECMOD2010. Here he offers his advice on order allocation ahead of his session titled Catalogue Matchbacks and Advertising Attribution—How to Invest Advertising Spend in a Confusing Environment.
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Becoming video savvy by Murray Kenneth | Publication date: 02/09/2010 | Category: Tactics>Small-business spotlight Time for the niche retailer to pay attention to video on websites?
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The green results are in by Catalogue e-business | Publication date: 02/09/2010 | Category: Tactics>Marketing The mail order sector doesn’t fare well when it comes to appearing “green”—here’s what you can do to combat that.
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Sustainable print buying on a budget by John Petty | Publication date: 02/09/2010 | Category: Tactics>Print creative and production Ten top tips for environmentally friendly catalogue print buying without spending a fortune
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Greening Celtic Sheepskin by Catalogue e-business | Publication date: 02/09/2010 | Category: Tactics>Marketing In March 2010, Celtic Sheepskin, a manufacturer of sheepskin footwear and a cataloguer of natural clothing, footwear and homewares, announced it had achieved ISO 14001 accreditation. Karl Headleand, talks to Catalogue e-business about the £6.9 million company’s carbon neutral delivery initiative and its waste recycling projects.
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Managing your multichannel marketing investments by Terry Jukes | Publication date: 02/09/2010 | Category: Tactics>B-to-b focus The president of consultancy B2B Direct Marketing Intelligence, Terry Jukes will host a session titled Managing Multichannel Metrics at this year’s ECMOD. Here he advises how to determine where to spend your precious marketing budget.
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Show me the money--increasing sales from Google Analytics by Dave Chaffey | Publication date: 02/09/2010 | Category: Tactics>Ecommerce and email Dr Dave Chaffey of Smart Insights will be leading a workshop at ECMOD 2010 on getting more from Google Analytics. In this article, he describes how analytics can be used to identify problems and opportunities in your online marketing.
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Five tips to help you get set for Christmas by Insight | Publication date: 01/09/2010 | Category: Tactics>Ecommerce and email As a multichannel retailer, you’ve probably spent much of the summer preparing your Christmas campaign. If you still need some help fine-tuning your online marketing in time for the festive season, here are a handful of best-practice tips
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International customers get short shrift by Sarah Clelland | Publication date: 31/08/2010 | Category: Tactics>International Finding out what's preventing UK retailers from opening up their online shops to international customers
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Design tactics for improving email deliverability by Insight | Publication date: 25/08/2010 | Category: Tactics>Ecommerce and email Did you know that the design of your email has a direct impact on its deliverability? According to email marketing solutions provider Bronto, a badly designed email is less likely to be opened. Here's what you can do to make your emails more appealing.
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