Tactics articles listed: 983

Plan in hand by Robert Colquhoun | Publication date: 02/03/2009 | Category: Tactics>Management You can’t raise funds without a business plan. Here’s how to write a successful one
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Crafting a more-effective enewsletter by Insight | Publication date: 17/02/2009 | Category: Tactics>B-to-b focus Enewsletters are an effective—and cost-effective—way for business-to-business marketers to stay in contact with customers and prospects, increase order frequency, and inspire loyalty.
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Getting customers to love your team by Chris Underhil | Publication date: 17/02/2009 | Category: Tactics>Customer recruitment and retention What makes teams such as Manchester United so popular? Having talented players, a fantastic heritage, and winning trophies help, of course. And clever and innovative advertising doesn’t hurt. But even more important is the positive engagement that marketers develop with fans and the experience this engagement offers them.
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Online marketing glossary by Catalogue e-business | Publication date: 10/02/2009 | Category: Tactics>Marketing
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Site accessibility for all by Giles Colborne | Publication date: 09/02/2009 | Category: Tactics>Ecommerce and email Improved accessibility will make your site more attractive not only to those with disabilities but to all other users—and search engines—as well
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Ten tips for reducing click fraud by Insight | Publication date: 03/02/2009 | Category: Tactics>Ecommerce and email
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Search, browse, buy by Mike Anderson | Publication date: 03/02/2009 | Category: Tactics>Ecommerce and email There are typically two methods of presenting product on an ecommerce site: search based and browse based. An ecommerce site must use the presentation solution or combination of solutions appropriate to the products on sale and the needs of the site’s visitors.
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Market share equals survival by Paul Hinds | Publication date: 03/02/2009 | Category: Tactics>Marketing Whilst we all acknowledge the need for business to employ stringent budget management, a certain irony exists that consumers are doing exactly the same thing. So what should you do?
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List and data glossary by Catalogue e-business | Publication date: 02/02/2009 | Category: Tactics>List, media and circulation
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All in the delivery by Snow Valley | Publication date: 02/02/2009 | Category: Tactics>Fulfilment, delivery and distribution Ten tips to ensure that your order fulfilment meets—if not exceeds—customer expectations
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