Tactics articles listed: 992

Whip your house file into shape by Helen Daw | Publication date: 12/01/2009 | Category: Tactics>List, media and circulation It takes just four steps to get your customer file into peak condition
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Defensive direct marketing by Mark Dugdale | Publication date: 12/01/2009 | Category: Tactics>Marketing In tough times, forewarned is forearmed—and joining forces can help you marshal your weaponry
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Selling socially by Richard Sheppard | Publication date: 12/01/2009 | Category: Tactics>Ecommerce and email Social-networking sites can bring your brand to a wider audience and provide you with valuable feedback
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Ten tips for managing risk in a recession by Richard Matthews and James Hyd | Publication date: 06/01/2009 | Category: Tactics>Management
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How to capitalise on key consumer trends by Insight | Publication date: 06/01/2009 | Category: Tactics>Marketing
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Seven ways to cut printing costs by Insight | Publication date: 06/01/2009 | Category: Tactics>Print creative and production
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Really useful analytics by Andrew Wilson | Publication date: 05/01/2009 | Category: Tactics>Marketing To help build your business, data must be relevant, not merely interesting. Here are a few metrics worth tracking
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A fair assessment by Rob Galkoff | Publication date: 05/01/2009 | Category: Tactics>Management To ensure a solid future for your business, you first need to determine how well it’s doing now
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Who’s willing to buy and sell in a foreign language by Sherry Chiger | Publication date: 18/12/2008 | Category: Tactics>International If you want to sell to some of the larger European countries, such as Germany, France, and Italy, or to up-and-comers such as Poland, you’d better create a local website in the local language.
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Three steps to better returns processing by Mark Hewitt | Publication date: 15/12/2008 | Category: Tactics>Fulfilment, delivery and distribution Simplifying reverse logistics can pay off
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