Make a name for yourself in ecommerce

Does the best person always get the job? Sometimes. Most of the time it’s the person who puts himself in the right place at the right time. Of course, he has to possess the skills and aptitude for the role, but when all else is equal, the candidate with the profile and connections will always win.

To some, self-promotion is a dirty concept. You might find such a quality in some of ecommerce’s more revered names quite overbearing. But whilst they might have to accept such gossiping behind their backs, they’re the ones—rightly or wrongly—having opportunities coming to them.

You need to make a name for yourself to establish what you believe in, to demonstrate your skills to the market and to draw people to you. Here are some things you can do to make a name for yourself in ecommerce.

Speaking engagementsIt’s all about starting small if you’re new to the speaking game. Start with a panel slot at a small conference until your confidence builds up to presenting at one of the larger events. Panel slots offer a shared responsibility, which can be comforting, plus you’ll be able to learn how you deal with questions posed from the audience and whether you’re succinct enough.

So how do you go about being selected? You need to seek out the talks, seminars and roundtables that appeal to you. Get to know the organisers. Recommend some future topics and make it clear that you’d be more than happy to share your specialist knowledge. They will appreciate your willingness to share with others—especially if you’re giving real-life actionable advice.

Interviews

As your profile gets higher, you will be asked by magazines and websites for interviews or comments on hot topics. These opportunities offer high visibility, so try to keep things focused to your particular expertise. If you are an expert on mcommerce and want to develop your career in that channel, commenting on affiliate marketing is outside of your focus.

Should you be faced with a question outside of your expertise recommend someone who knows about it. It’s easy to comment on anything if you’re asked enough, but who likes a know-it-all?

Trade shows
If you’re the “walk up to anyone” type, trade shows are a great way to meet people. The more people you meet, the more people out there become aware of your knowledge and skills.

Networking events
Again, these are opportunities to meet more new people who you can help and can help you. The more events you attend, the more people you’ll know. Try to keep the invitations you accept relevant; you need to be around people who you can help and those who can help you.

Social networks
It goes without saying you need a LinkedIn profile. I am amazed when I find people in ecommerce without one. Your job history with the roles and your main responsibilities are all that’s needed. A photo is a must for LinkedIn. If you excuse the pun, photos are a good way to build a picture of someone. It needn’t be professional but remember it’s a reflection of you. When someone Googles your name, your LinkedIn profile is likely to appear high in the results, so make that photo a good one.

Finally, Twitter is a brilliant way to engage with your peers in the industry. Many business relationships begin with informal conversations on the network.
Self-promotion needn’t be shameless. Do the things you feel comfortable with.

Leon Bailey-Green is managing director of online network DirectorsOf .COM.