Wallace Sacks sold, founders refocus on leather

Wallace Sacks, which sells bed linen, soft furnishings and accessories, has found a new home with Diverse Investments Group. TDI’s portfolio also includes BodyJewelleryShop.com and FourEyez.com, a marketer of fashion and novelty contact lenses.

The previous owners, including the founder’s son Stephen Sacks, divested the Wallace Sacks brand to concentrate on Muubaa, the leather brand they launched in 2007. “Bed linen was becoming a distraction,” says Simon Jones, formerly website manager at Wallace Sacks and now Muubaa’s head of marketing. “Our expertise lies in leather”.
The sale completed in April and the Muubaa team is now working on relaunching the brand to raise awareness. But that’s not to say it doesn’t already have an established following. “Muubaa is international,” says Jones, adding that the German market is already “much bigger” than the UK. “We’re also successful in Scandinavia-—particularly Denmark, while other major markets include the USA and Italy.” In the UK, Muubaa is sold in upscale stores including Liberty and Harvey Nichols, as well as online.

Muubaa will officially relaunch in January, with a new website built by Visualsoft. Greene & Sheppard PR is tasked with working on raising its profile and emphasising its luxury credentials.