Tactics: B-to-b focus - articles listed: 30

For owners only by George Hague | Publication date: 04/10/2011 | Category: Tactics>B-to-b focus Planning your exit strategy
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Benefit-driven photography by George Hague | Publication date: 13/07/2011 | Category: Tactics>B-to-b focus Instant stories increase sales
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Anatomy of a product launch by George Hague | Publication date: 09/06/2011 | Category: Tactics>B-to-b focus A succesful product launch requires careful planning and coordination—you have only one opportunity to get it right
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Direct Commerce interview with John Allan by Direct Commerce | Publication date: 06/05/2011 | Category: Tactics>B-to-b focus John Allan of Ironmongery Direct discusses customer recruitment and customer service from a b-to-b viewpoint
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Case in point--Abcam, a healthy result by Catalogue e-business | Publication date: 04/04/2011 | Category: Tactics>B-to-b focus Antibody producer Abcam installs marketing automation technology to drive one-to-one personalised b-to-b email campaigns
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Seven rules to follow when using social media for lead generation by Connie Bensen | Publication date: 09/03/2011 | Category: Tactics>B-to-b focus Today’s consumers—and by extension, corporate customers—are ignoring traditional marketing channels. However, one marketing channel continues to open up new avenues for business-to-business companies—social.
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Design by numbers by George Hague | Publication date: 28/02/2011 | Category: Tactics>B-to-b focus How to use product sales to guide your catalogue design
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B-to-b sales are critical to Turtle Mat by Catalogue e-business | Publication date: 01/02/2011 | Category: Tactics>B-to-b focus Simon Brown of Turtle Mat explains why trade sales are just as important to the company as b-to-c sales.
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Top gear by George Hague | Publication date: 04/01/2011 | Category: Tactics>B-to-b focus Your customer database is the engine driving your business. It’s worth knowing what’s under the bonnet.
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Branding for b-to-b by Lois Brayfield | Publication date: 17/11/2010 | Category: Tactics>B-to-b focus Managing your brand personality in the b-to-b world
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