Tactics: List, media and circulation - articles listed: 33

Knowledge is power by Christian Bennewitz | Publication date: 22/05/2013 | Category: Tactics>List, media and circulation Seven steps to making your data work harder
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Spinning straw into gold by John Miglautsch | Publication date: 06/11/2012 | Category: Tactics>List, media and circulation Demystifying database marketing
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Three ways to increase revenue from your list rental data by Michael Smith | Publication date: 25/09/2012 | Category: Tactics>List, media and circulation List rental sales are not a mail order catalogue’s primary function. However if managed correctly, they can contribute a significant percentage to your annual revenue and boost your profit margins.
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Life after suppression by Richard Anderson | Publication date: 06/09/2012 | Category: Tactics>List, media and circulation Data suppression doesn’t need to signal the end of a relationship with your customers.
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Ignore data wastage at your peril by Peter Thompson | Publication date: 03/01/2012 | Category: Tactics>List, media and circulation Dismissing the impact of wasted data can hit the bottom line
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Driven by data by Will Lewis | Publication date: 03/01/2012 | Category: Tactics>List, media and circulation Data basics that can increase the effectiveness of your marketing spend
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Tips for an effective remailing strategy by Sanjay Patel | Publication date: 06/05/2011 | Category: Tactics>List, media and circulation Achieving the best ROI from catalogue mailings
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Keeping in contact by Amanda White | Publication date: 06/05/2011 | Category: Tactics>List, media and circulation Customising contact strategies to improve ROI
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Mailing smarter--Freemans Grattan Holdings by Direct Commerce | Publication date: 06/05/2011 | Category: Tactics>List, media and circulation A case in point: Data cleansing saves mail order giant FGH £85,000 per campaign
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The French connection by Denise Henderson-Cleland | Publication date: 28/02/2011 | Category: Tactics>List, media and circulation When targeting France, you need a little savoir-faire
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