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cross-atlantic insight
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Happy New Year
Cross-Atlantic Insight is back from its Christmas hiatus and we’d like to wish all our readers a very happy new year; we hope 2011 will be your best yet. While we were away we composed a roundup of the biggest Cross-Atlantic Insight stories of 2010 for your reading pleasure—please click here to take a look. For a more thorough review of 2010, click here to read our special Year in Review digital supplement.

International study indicates huge potential for mobile retail
A new ForeSee Results report on mobile shopping shows that UK consumers are willing to shop by mobile and are closing the gap on their US counterparts. Read more here...

Amazon creates 950 jobs in Scotland
web imageAmazon.co.uk is creating 950 jobs in Scotland across two distribution centres. The majority of the jobs, 750 positions, will be based at a fulfilment centre in Dunfermline, and an additional 200 posts will be created at Amazon’s existing facility in Gourock. The new build replaces Amazon’s fulfilment centre in Glenrothes, and will see all permanent staff transfer to the new site—which will be its largest fulfilment centre in the UK.

Manutan moves to centralise customer database
web imageFrance-based b-to-b direct marketer Manutan, which operates Rapid Racking and Key in UK, is creating a single marketing database platform to share information across all its business units. The new centralised customer database, developed by Blue Sheep, will allow for bespoke and trigger campaigns to be designed and carried out through direct mail, email, telephone, or through a combination of channels.

ELF secures investment
web imageELF Cosmetics, a US-based online seller of beauty products whose USP is its low price points (around £1.50 per item in the UK), has received investment from TSG Consumer Partners in exchange for a minority stake. Terms of the deal were not disclosed. Following the investment, ELF plans to expand its international business beyond the 17 countries in which it already operates. It also intends to extend its retail presence, building on the partnerships it has with US retailers Target and Dollar Central.

PPR sets up ecommerce unit
France-based PPR, the parent company of the Redcats mail order business including La Redoute and Vertbaudet, has created an “e-business development unit” that will coordinate the company’s ecommerce activities. PPR appointed Fabien Sfez to head up the group and oversee digital growth strategies.

EBay buys Brands4Friends
web imageEBay has acquired Germany-based secret-sales website Brands4Friends. The online auction site paid £128.9 million ($200 million, €150 million) for Brands4Friends’ German business as well as its equity interests in UK shopping club SecretSales.com and its Japanese operation, brands4friends.jp.

3 Suisses invests in upgrade
web imageFrench mail order business 3 Suisses, which includes the Blancheporte, Becquet, and Quelle 1 titles, is investing more than €70 million (approximately £60 million, $93 million) in a modernisation programme that will see it transform the business into one that is more focused on online operations. Investment will be made in IT systems, logistics, and customer relations amongst other areas of the business.

PacNet Services Ltd
Happy New Year
International study indicates huge potential for mobile retail
Amazon creates 950 jobs in Scotland
Manutan moves to centralise customer database
ELF secures investment
PPR sets up ecommerce unit
EBay buys Brands4Friends
3 Suisses invests in upgrade
PacNet Services Ltd
Performance-based digital marketing agency 7thingsmedia has opened a US office establishing a platform for its UK clients seeking opportunities overseas.
• Global office products supplier Office Depot is to acquire Sweden-based Svanstroms Gruppen. Office Depot has been active in the Swedish market since 2004.
• TV-shopping channel Sit-Up TV has relaunched its portfolio of websites on Munich-based Hybris’s ecommerce platform.
• Dental, medical and veterinary supplies marketer Henry Schein, which operates in more than 200 countries, has acquired Australia-based Provet Holdings, a wholesale distributor of veterinary products.
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