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Think global, search local The first in our two-part series sharing seven steps to overcome local search algorithm constraints and reach the global market you seek. Read more here... back to top Vente-Privee sees 10 percent of turnover from mobile channel Secret-sales website Vente-Privee says it will generate €100 million ($132 million, £86 million) in sales from its m-commerce presence in 2011. In other words, more than 10 percent of the company’s total global turnover is now generated by the mobile channel, via Vente-Privee’s iPhone, iPad, Windows and Android apps. The etailer also has a mobile-optimised website and says that more than 240,000 people visit the site from a mobile phone each day. back to top Tesco takes clothing website to Europe Tesco is extending its online apparel business to international markets. Launching this month, clothingattesco.com will expand beyond the UK to deliver to other countries, initially in the European Union. Read more here... back to top GetLenses goes Dutch Contact lenses etailer GetLenses has expanded into the Netherlands with the launch of a Dutch website. Read more here... back to top Stella & Dot moves into the UK Stella & Dot, a US-based direct selling business, has launched in the UK. The company, which sells jewellery and accessories through a home-based sales force, currently has a base of 18,000 “stylists” in the US. In the UK, the company aims to recruit 500 UK-based agents by the end of the year. back to top Think global, search local Vente-Privee sees 10 percent of turnover from mobile channel Tesco takes clothing website to Europe GetLenses goes Dutch Stella & Dot moves into the UK Meet us at ECMOD • Online garden company Nicky's Nursery is expanding its business in the UK and Europe with next-day parcel deliveries from APC Overnight. APC has also installed an online parcel booking and tracking system NetDespatch to help expedite fulfilment. • Apparel retailer White Stuff will open its first store in Copenhagen, Denmark next month and is actively recruiting staff for its store. White Stuff first entered the Scandinavian market in 2008 through a wholesale offering. • German mail order firm Neckermann is using California-based Tealeaf’s software to improve conversion rates on its website through better visibility of the online customer experience. • UK-based ecommerce services provider EKMPowershop has launched a Spanish version of its shopping cart solution. • Timberland, the outdoor apparel retailer, is using Kiva Systems to automate all wholesale, retail and direct-to-consumer fulfilment in its new European distribution centre. • Swiss Post has created the International Holiday Calendar 2012. The planner can be downloaded from Swiss Post’s website and is designed to provide an overview of school and public holidays in 20 European countries. brought to you by Meet us at ECMOD Subscribe to Direct Commerce Read more international articles Contact us Send us your stories Follow us on twitter our partners Follow Catex on twitter Follow ECMOD on twitter

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