Views articles listed: 167

Greener and smarter by Lara Bonney, Joanna Reynolds | Publication date: 02/09/2010 | Category: Views>Readers' views Be smart with your mailings and you'll be doing your part for the environment and for your budget.
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How not to relaunch a website by Miri Thomas | Publication date: 31/08/2010 | Category: Views>CataBLOGue e-business This weekend I received an email from a mail order company that will remain nameless. Its title was “New Website - Now Live! PLEASE READ”. Sounds scary, doesn’t it? It gets worse...
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Compare and contrast--Simply Be by Miri Thomas | Publication date: 26/08/2010 | Category: Views>CataBLOGue e-business Taking a look at Simply Be's new US website and how it compares with its UK counterpart.
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Huh of the day--Carr and Westley by Miri Thomas | Publication date: 24/08/2010 | Category: Views>CataBLOGue e-business A fashion catalogue in black and white... I just don't get it.
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Compare and contrast: Lands' End by Miri Thomas | Publication date: 16/08/2010 | Category: Views>CataBLOGue e-business The subtle, and not so subtle, differences in the UK and US websites of apparel cataloguer Lands' End.
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Most popular Insight articles of 2010 so far... by Insight | Publication date: 07/08/2010 | Category: Views>CataBLOGue e-business Our five most-popular Insight articles since January 2010
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July Catalogue Log by Miri Thomas | Publication date: 03/08/2010 | Category: Views>Editor's notes Sixty-four percent of all catalogues landing at Catablogue e-business HQ in July 2010 featured some sort of offer or promotion on the cover and nearly half of them featured a sale or discount.
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Idea to steal--size guides by Miri Thomas | Publication date: 27/07/2010 | Category: Views>CataBLOGue e-business Size guides are nothing new, but they can help reinforce a USP
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The same but different by Miri Thomas | Publication date: 19/07/2010 | Category: Views>CataBLOGue e-business Empire Stores and Littlewoods send emails with almost-identical subject lines on the same day. But that may be where the similarities end.
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Sorry isn’t always the hardest word by Miri Thomas | Publication date: 16/07/2010 | Category: Views>CataBLOGue e-business Penhaligon's apologises for the lack of a sale...with a sale
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CatEx postal procurement scheme by Catalogue Exchange | Publication date: 05/07/2010 | Category: Views>Readers' views What’s in it for me as a Catalogue Exchange member?
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Browsers are best by Rob Tarrant | Publication date: 05/07/2010 | Category: Views>Readers' views Retailers should shift to mobile-optimised sites rather than concentrate on flashy apps
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Ironing out the creases at The Linen Press by Anne Hadfield | Publication date: 05/07/2010 | Category: Views>Catalogue reviews Sparks of creativity, but this homewares and apparel cataloguer needs to get a few issues straightened out first
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Q and A with Naomi Paget of TM Lewin by Catalogue e-business | Publication date: 05/07/2010 | Category: Views>Q&A with… Naomi Paget has been working in the direct marketing sector for 12 years. As head of customer relationship management at businesswear retailer TM Lewin, Paget has seen her remit shift in the past three-and-a-half years from looking after the catalogue and direct mail side of the business to encompass the brand’s new online community.
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June Catalogue Log by Miri Thomas | Publication date: 05/07/2010 | Category: Views>Editor's notes Although catalogue volume continued to decline in June, the percentage of catalogues promoting an offer rose to 60 percent.
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Mighty odd merchandising choice by Miri Thomas | Publication date: 02/07/2010 | Category: Views>CataBLOGue e-business Why is High & Mighty selling electrical goods?
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Daddy or chips by Miri Thomas | Publication date: 18/06/2010 | Category: Views>CataBLOGue e-business Dad often gets a raw deal in the media, so what are retailers doing to make Father's Day a memorable one?
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Q and A with Stewart Houlgrave of Hotter Comfort Concept by Catalogue e-business | Publication date: 08/06/2010 | Category: Views>Q&A with… Stewart Houlgrave knows footwear manufacturing; he’s been involved in the industry since birth. Now the managing director of Hotter Comfort Concept, Houlgrave has grown up with the business, transforming it into a successful multichannel retailer.
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Five tips to improve your business by Graham Winn | Publication date: 08/06/2010 | Category: Views>Readers' views There is no point even contemplating reviewing your business or unit unless you feel there is a need and want to do something about it.
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Forever evolving by Chris Hellowell | Publication date: 08/06/2010 | Category: Views>Catalogue reviews Forever Amano’s quirky, homemade feel is both its strength and its weakness
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May Catalogue Log by Miri Thomas | Publication date: 08/06/2010 | Category: Views>Editor's notes Doing more with less in May 2010
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Catalogue of email marketing errors by Richard Gibson | Publication date: 08/06/2010 | Category: Views>Readers' views Just what constitutes a delivered email?
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Off-topic but on target by Miri Thomas | Publication date: 04/06/2010 | Category: Views>CataBLOGue e-business Pros and cons for the off-topic blog post
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Have your cake and eat it by Miri Thomas | Publication date: 01/06/2010 | Category: Views>CataBLOGue e-business So many companies pay lip service to trigger marketing, here's a example of how a simple trigger can make a sweet impact
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Catch of the day by Miri Thomas | Publication date: 28/05/2010 | Category: Views>CataBLOGue e-business William Powell's opening spread is almost perfect...almost.
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The top five of 2010...so far by Miri Thomas | Publication date: 26/05/2010 | Category: Views>CataBLOGue e-business Wondering what our most popular articles are... then look no further
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April Catalogue Log by Miri Thomas | Publication date: 10/05/2010 | Category: Views>Editor's notes Building customer loyalty is high on the agenda
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The email campaign trail by Miri Thomas | Publication date: 05/05/2010 | Category: Views>CataBLOGue e-business The general election as a marketing opportunity
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Timing the trigger by Miri Thomas | Publication date: 04/05/2010 | Category: Views>CataBLOGue e-business John Lewis's trigger marketing is a case of too little too late.
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Q and A with Peter Hanson of The Cat Gallery by Catalogue e-business | Publication date: 04/05/2010 | Category: Views>Q&A with… Peter Hanson and his wife Alison gave up their 9 to 5 jobs as chartered accountants in order to set up a mail order business that would allow them spend more time together as a family.
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The elephant has left the building by Sandy Pattisson | Publication date: 04/05/2010 | Category: Views>Readers' views It’s been a fascinating two years, but thankfully we have managed to remove the elephant from our boardroom—SAP in our case. The king is dead, long live the king!
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Ripe for growth by Nick Pratt | Publication date: 04/05/2010 | Category: Views>Website reviews With a little more cultivation Greenhouse Bonanza could blossom
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Making the most of magalogues by Charles Ping | Publication date: 04/05/2010 | Category: Views>Readers' views The lines between traditional product catalogues and editorially focused magazines have been gradually blurring over recent years
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Idea to steal: Buyers' guides by Miri Thomas | Publication date: 23/04/2010 | Category: Views>CataBLOGue e-business Why limit buyers' guides to your website?
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GetTheLabel gets it by Miri Thomas | Publication date: 14/04/2010 | Category: Views>CataBLOGue e-business How GetTheLabel integrates social media into its email marketing efforts
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March Catalogue Log by Miri Thomas | Publication date: 12/04/2010 | Category: Views>Editor's notes Sales and discounts down, but free shipping up as we tally the catalogue covers received and logged last month.
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Egg on its face by Miri Thomas | Publication date: 08/04/2010 | Category: Views>CataBLOGue e-business Here's one for Photoshop Disasters
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Twittering on by Paul Bates | Publication date: 06/04/2010 | Category: Views>Readers' views Having attended two marketing events in the past month, I found attendees had only one subject on their mind: Twitter.
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The 3 Ps of customer service by Tim Curtis | Publication date: 06/04/2010 | Category: Views>Readers' views Each customer contact should feel personal, proportional, and purposeful.
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The fight against fraud by Nick Ogden | Publication date: 06/04/2010 | Category: Views>Readers' views The latest stats on UK fraud from the UK Cards Association provide some interesting food for thought
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No substitute by Chris Carroll | Publication date: 06/04/2010 | Category: Views>Website reviews Does Newitts’ sporty website score an own goal with its complicated design?
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Q and A with Georgie Hopkins of Myakka by Catalogue e-business | Publication date: 06/04/2010 | Category: Views>Q&A with… According to Georgie Hopkins, the name she and her husband Simon Whitehead chose for their Somerset-based business is an Indian term meaning a woman’s home. Myakka—pronounced my acker—is also a Somerset term of endearment meaning “my friend”.
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Compare and contrast: Lush by Miri Thomas | Publication date: 26/03/2010 | Category: Views>CataBLOGue e-business Lush, a retailer of handmade cosmetics with an eco-friendly ethos, is active in approximately 43 countries. Let’s take a look at Lush’s American site and its UK website to see how each handles Easter-related promotions, and what other differences there are between the two websites.
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Catalogue creative we love: Donald Russell by Miri Thomas | Publication date: 19/03/2010 | Category: Views>CataBLOGue e-business A picture is worth a thousand words
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What we learnt from 188 pre-Mother's Day emails by Miri Thomas | Publication date: 16/03/2010 | Category: Views>CataBLOGue e-business As our UK readers are well aware, this past Sunday was Mother’s Day —a major event in the gift-giving calendar. You’d assume, as I did, that most of the email newsletters landing in my inbox in the days prior would have a special Mother’s Day offer
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February Catalogue Log by Miri Thomas | Publication date: 05/03/2010 | Category: Views>Editor's notes The shortest month of the year held no surprises in terms of catalogue volume. What did surprise us was the lack of seasonal offers.
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Welcome back, Jigsaw catalogue by Miri Thomas | Publication date: 04/03/2010 | Category: Views>CataBLOGue e-business Why Jigsaw decided to mail a catalogue again
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Most popular posts January-February 2010 by Miri Thomas | Publication date: 03/03/2010 | Category: Views>CataBLOGue e-business A list of our most popular blog and article posts from the first two months of 2010
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Dissecting the Detox by Matthew Pepper | Publication date: 01/03/2010 | Category: Views>Readers' views Days before England kicked off its first match in the rugby union Six Nations championship, Twickenham was the venue for the annual Catalogue Exchange Detox event.
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Pause before you publish by Mark Thorpe | Publication date: 01/03/2010 | Category: Views>Readers' views Promoting a title aimed for adults in Waterstone’s Guide to Kids’ Books by mistake is unacceptable.
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Online fashion on a global scale by Anna Pearce | Publication date: 01/03/2010 | Category: Views>Readers' views If there was one retail sector that was less affected by last year’s financial downturn than others, it’s fashion.
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Advice on a platter by Mark Allardice | Publication date: 01/03/2010 | Category: Views>Website reviews This catering supplies website is missing a key ingredient
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Q and A with Emma Howarth of MEandEM by Catalogue e-business | Publication date: 01/03/2010 | Category: Views>Q&A with… Launching a business is difficult; renaming and rebranding that business after just a few years is tough as well, as Emma Howarth knows first-hand.
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The misery of grocery shopping by Miri Thomas | Publication date: 26/02/2010 | Category: Views>CataBLOGue e-business Fans of the sitcom Father Ted will be familiar with the Christmas special in which housekeeper Mrs Doyle receives a tea-maker to take the misery out of making tea. “But maybe I like the misery,” she says and proceeds to sabotage the machine.
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Then and now: Glasses Direct by Miri Thomas | Publication date: 23/02/2010 | Category: Views>CataBLOGue e-business Comparing and contrasting a 2010 Glasses Direct catalogue with one mailed in 2008.
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Valentine’s email we heart: Graham and Green by Miri Thomas | Publication date: 12/02/2010 | Category: Views>CataBLOGue e-business This year I have felt more than a little underwhelmed by the Valentine’s Day marketing emails I’ve received. My inbox has been heaving with lovey-dovey offers, but nothing’s grabbed me--apart from this email from Graham & Green
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Careless emails cost customers by Miri Thomas | Publication date: 08/02/2010 | Category: Views>CataBLOGue e-business When email goes wrong, it can have a big impact on the sender. Not least in lost sales, but also brand damage.
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The January Catalogue Log by Miri Thomas | Publication date: 04/02/2010 | Category: Views>Editor's notes After receiving just 62 catalogues in December, it was somewhat of a relief that volume heralding the new year was back to a more respectable 131 catalogues.
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Birthday blues by Miri Thomas | Publication date: 03/02/2010 | Category: Views>CataBLOGue e-business It was my birthday last week. People had warned me that it wouldn’t live up to the hype and they were right.
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Editor's Note--February 2010 by Sherry Chiger | Publication date: 02/02/2010 | Category: Views>Editor's notes Here it is: my final edit letter for Catalogue e-business.
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John Lewis does it again by Will Dymott | Publication date: 02/02/2010 | Category: Views>Readers' views If you’re not the parent of a six-year-old girl, you may not be aware that this year’s must-have toy was the Go Go Hamster.
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Hunting lost opportunities by Stephen Pratley | Publication date: 02/02/2010 | Category: Views>Website reviews The website for fashion retailer Oliver Brown could benefit from a sharper focus on its niche
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Q and A with Sushil Raniga of Bees by Catalogue e-business | Publication date: 02/02/2010 | Category: Views>Q&A with… A family business, jewellery retailer Bees started out catering to a traditional Asian customer base.
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Retail’s new realities by Guy Weston | Publication date: 02/02/2010 | Category: Views>Readers' views Last year will surely go down as the year that retail was turned on its head, with established retailers disappearing from the high street and pure-play online stores attracting more customers than ever.
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Compare and contrast: Damart by Sherry Chiger | Publication date: 26/01/2010 | Category: Views>CataBLOGue e-business Comparing Damart’s UK and US ecommerce sites
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Idea to steal: outfit builders by Miri Thomas | Publication date: 19/01/2010 | Category: Views>CataBLOGue e-business Outfit builders are usually the preserve of fashion cataloguers. But I like this take from bicycles and accessories merchant Evans Cycles.
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Huh of the day: Inaccurate reflection by Miri Thomas | Publication date: 12/01/2010 | Category: Views>CataBLOGue e-business Today I received a catalogue selling a range of upscale mirrors and frames with a price list from 2008
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Compare and contrast: Learning Resources by Sherry Chiger | Publication date: 08/01/2010 | Category: Views>CataBLOGue e-business When it comes to ecommerce, the UK Learning Resources website appears to suffer from a steeper learning curve than the US one.
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Tracking the trends by Wayne Parrott | Publication date: 08/01/2010 | Category: Views>Readers' views A take on Royal Mail's home shopping trends report
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Q and A with David Gilbert of CultureLabel by Catalogue e-business | Publication date: 08/01/2010 | Category: Views>Q&A with… Launched in July 2009, CultureLabel is an online shopping portal, but instead of presenting its customers with the latest bargains, it features products from cultural organisations such as the British Museum and the Tate.
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Not hot on cold-related promos by Sherry Chiger | Publication date: 08/01/2010 | Category: Views>CataBLOGue e-business Marketers are opportunistic by nature. So it’s surprising to see that relatively few are using the record cold temperatures and snowfall to anchor promotional emails.
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Hardly child’s play by Nigel Cammegh | Publication date: 08/01/2010 | Category: Views>Catalogue reviews Despite its distinctive product range, toys mailer Mulberry Bush has a tough time promoting its strengths
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Editor's Note--January 2010 by Sherry Chiger | Publication date: 08/01/2010 | Category: Views>Editor's notes Sharing predictions for the year ahead
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Most popular posts--December 2009 by Miri Thomas | Publication date: 04/01/2010 | Category: Views>CataBLOGue e-business The top ten most popular Catablogue e-business posts of December 2009
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December Catalogue Log by Sherry Chiger | Publication date: 04/01/2010 | Category: Views>CataBLOGue e-business Each year we read that consumers are waiting later and later to complete their Christmas shopping. But marketers are apparently not waiting 'til the last minute to send their catalogues.
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Click your support by Miri Thomas | Publication date: 22/12/2009 | Category: Views>CataBLOGue e-business Taking the e-card concept a step further for charity
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All the Rage this Christmas by Sherry Chiger | Publication date: 21/12/2009 | Category: Views>CataBLOGue e-business The real winner of this year’s fight for the number-one Christmas single is neither Rage Against the Machine nor Joe McElderry; it’s social media.
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What's in a tweet by Sherry Chiger | Publication date: 17/12/2009 | Category: Views>CataBLOGue e-business When talking about Twitter, the word “engagement” comes up time and again. But just how many merchants are really using Twitter to facilitate two-way conversation with consumers?
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Silly propping by Miri Thomas | Publication date: 14/12/2009 | Category: Views>CataBLOGue e-business If you sold key rings would you photograph them hanging on an exterior wall?
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Gifts I don't get by Sherry Chiger | Publication date: 11/12/2009 | Category: Views>CataBLOGue e-business A few of the items I spotted in Christmas catalogues recently had me shaking my head and wondering who the hell would buy them—and who the hell would they be intended for?
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What we learned from one day’s worth of pre-Christmas emails by Sherry Chiger | Publication date: 10/12/2009 | Category: Views>CataBLOGue e-business Homing in on the emails we received on 9th December
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Best of the blog 2009 by Catalogue e-business | Publication date: 08/12/2009 | Category: Views>CataBLOGue e-business The 10 most popular Catablogue e-business posts of 2009
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Blogs, break-ups, and dead sharks by Sherry Chiger | Publication date: 07/12/2009 | Category: Views>CataBLOGue e-business It’s over. I have broken up with one of my favourite blogs.
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Most popular posts--November 2009 by Miri Thomas | Publication date: 04/12/2009 | Category: Views>CataBLOGue e-business Our most popular blog posts in November
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It's a magical world, Hobbes... by Sherry Chiger | Publication date: 02/12/2009 | Category: Views>CataBLOGue e-business For every avid fan of Twitter and Facebook, there seems to be an equally vociferous social-media sceptic. This little case study should give the doubters reason to reconsider.
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November Catalogue Log by Sherry Chiger | Publication date: 01/12/2009 | Category: Views>CataBLOGue e-business Christmas came early for our posties, in the form of far fewer catalogues to deliver in November than the previous two months.
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Why catalogues are like Marmite by Sherry Chiger | Publication date: 30/11/2009 | Category: Views>CataBLOGue e-business You either love 'em or hate 'em
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XX marks the spot by Miri Thomas | Publication date: 27/11/2009 | Category: Views>CataBLOGue e-business More attention to detail is required at this cataloguer
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Vive la difference by Miri Thomas | Publication date: 24/11/2009 | Category: Views>CataBLOGue e-business Why it's important to watch how someone else shops online
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The big book isn't dead yet by Sherry Chiger | Publication date: 19/11/2009 | Category: Views>CataBLOGue e-business Why do the Brits still favour comprehensive print catalogues while the Yanks apparently don’t? A few thoughts:
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Huh of the day--Hyperdrug by Miri Thomas | Publication date: 18/11/2009 | Category: Views>CataBLOGue e-business It’s been a while since an email really made me think “Huh?”.
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Compare and contrast: L`Occitane by Sherry Chiger | Publication date: 17/11/2009 | Category: Views>CataBLOGue e-business L’Occitane does an admirable job of maintaining brand consistency across borders
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Striking while the iron's cold by Sherry Chiger | Publication date: 13/11/2009 | Category: Views>CataBLOGue e-business When the Communication Workers Union announced last week that it would not strike against Royal Mail for the remainder of the year, there was much rejoicing among businesses and consumers alike.
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Comfort and joy by Sherry Chiger | Publication date: 11/11/2009 | Category: Views>CataBLOGue e-business Two diverse organisations, John Lewis and Oxfam, are using online video in a similar way: to encourage us to spend some of our Christmas budget at their websites.
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The October Catalogue Log by Sherry Chiger | Publication date: 10/11/2009 | Category: Views>CataBLOGue e-business St Nick lugging a bag brimming with toys has become a near-universal symbol of Christmas.
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Being okay is not okay. You must be remarkable by Alison Lancaster | Publication date: 10/11/2009 | Category: Views>Readers' views This is the first Christmas where I am not up to my neck in last-minute peak planning and hands-on trading.
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Editor's note--November 2009 by Sherry Chiger | Publication date: 10/11/2009 | Category: Views>Editor's notes This isn’t the first editor’s letter I wrote for this issue. I’d originally penned and proofread a missive decrying the government’s failure to interfere in the Communication Workers Union’s strikes against Royal Mail.
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A few missing pieces by Mark Adams | Publication date: 10/11/2009 | Category: Views>Website reviews The website for tech specialist Jigsaw Systems has some gaps to fill before it reaches its potential
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Q and A with Nick Gibbens of Wickedelic Lingerie by Catalogue e-business | Publication date: 10/11/2009 | Category: Views>Q&A with… For many men, working at a direct seller of racy lingerie would be a titillating task. And in fact, Nick Gibbens, who joined Wickedelic Lingerie as online marketing manager in February, does describe his job as “exciting”—but not necessarily for the reasons you think.
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Don't go postal by Robert Elding | Publication date: 10/11/2009 | Category: Views>Readers' views For catalogue marketers and other mail order professionals, “going postal” is the phrase of the moment. Why? The £9 billion industry is taking a big hit.
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Learning from the downturn by Steve Davis | Publication date: 10/11/2009 | Category: Views>Readers' views One man’s pick of emerging ecommerce trends for 2010
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Call for an intervention by Sherry Chiger | Publication date: 05/11/2009 | Category: Views>CataBLOGue e-business The big brouhaha here in Ilfracombe is that government health-and-safety regulations are once again making it impossible for the town to have a real bonfire on Bonfire Night.
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Book learning by Sherry Chiger | Publication date: 04/11/2009 | Category: Views>CataBLOGue e-business According to Persephone Books, Miss Pettigrew Lives for a Day is one of its best-selling title. So it wouldn't be surprising that the company mentioned the book periodically throughout its catalogue
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Most popular posts--October by Miri Thomas | Publication date: 02/11/2009 | Category: Views>CataBLOGue e-business The most-visited blog posts in October were
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CWU warns of more strikes to come by Miri Thomas | Publication date: 29/10/2009 | Category: Views>CataBLOGue e-business A three-day postal strike is underway as talks between the Communications Workers Union and Royal Mail failed to reach agreement last night.
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Having your say: a reader responds by Cross-Atlantic Insight | Publication date: 27/10/2009 | Category: Views>Readers' views Re “Editor’s Note: Have Your Say”, 13th October issue: So, at last, someone besides myself gets it. Good for you to ask for on-the-ground insight into the market, something more than numbers. It`s really fascinating stuff.
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Season's e-greetings by Miri Thomas | Publication date: 26/10/2009 | Category: Views>CataBLOGue e-business Guess who sent us our first Christmas enewsletter?
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The good, the bad, and the huh by Sherry Chiger | Publication date: 23/10/2009 | Category: Views>CataBLOGue e-business A few comments on catalogues and emails that arrived at Catalogue e-business HQ this week.
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Delivering info about deliveries, take two by Sherry Chiger | Publication date: 21/10/2009 | Category: Views>CataBLOGue e-business Last week I went on a bit about how few companies were posting messages on their home pages reassuring customers about deliveries in the event of a Royal Mail strike.
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Quick ecommerce takeaways from Amy Africa by Sherry Chiger | Publication date: 13/10/2009 | Category: Views>CataBLOGue e-business New features and quick tweaks to help you boost your web sales
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Which is the tail and which is the dog by Sherry Chiger | Publication date: 12/10/2009 | Category: Views>CataBLOGue e-business In the years since ecommerce arrived on the direct marketing scene like an unexpected and not-all-that-wanted younger sibling, cataloguers have viewed it as an auxiliary channel.
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Duo done good by Spencer Gallagher | Publication date: 07/10/2009 | Category: Views>Website reviews Two years ago the site of footwear merchant Duo received a lukewarm review. The same critiquer returns to cast his eye over the site’s relaunch
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Editor's note--October 2009 by Sherry Chiger | Publication date: 07/10/2009 | Category: Views>Editor's notes When people talk about improving the online shopping experience, they often compare websites unfavourably to stores.
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Q and A with Richard Davies of Hattons Model Railways by Catalogue e-business | Publication date: 07/10/2009 | Category: Views>Q&A with… Established in 1946, Hattons Model Railways now operates a shop and four websites (ehattons.com, hattons.co.uk, ediecast.co.uk, and worldwidemodelrailways.com), mails catalogues, and advertises in 15 monthly magazines.
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Clean and lean by Andrew Wilson | Publication date: 07/09/2009 | Category: Views>Website reviews The Salon Skincare website is no-fuss, no-muss—but a bit of elaboration may be in order
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Check and check again by Charlie Lawhorn | Publication date: 07/09/2009 | Category: Views>Readers' views The product pricing disaster from BestBuy recently, which saw its website selling flat-screen TVs for under $10, is yet another example of data management gone wrong.
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Editor's note--September 2009 by Sherry Chiger | Publication date: 07/09/2009 | Category: Views>Editor's notes “Never before have postal workers experienced so many attacks from all sides. Whether it’s pay, job security, workload, or dignity and respect at work, our members are facing a beating on all aspects of their working lives.”—Dave Ward, deputy general secretary of the Communication Workers Union (CWU), 21st August
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Q and A with Lula Braithwaite of LoveLula.com by Catalogue e-business | Publication date: 07/09/2009 | Category: Views>Q&A with… Lula Braithwaite’s passion for natural products drove her to launch organic apothecary LoveLula.com three years ago. Since then the company has won numerous accolades, including being named Best Retail Website by Natural Health magazine in its 2009 Beauty Awards.
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Editor's note--August 2009 by Sherry Chiger | Publication date: 03/08/2009 | Category: Views>Editor's notes Among the many valid reasons the Native Americans had to scorn the incoming Europeans was the wastefulness of the latter group. When the Indians killed, say, a buffalo, they used each and every part of the animal
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Wandering through Nomads by Nicky Forsdyke | Publication date: 03/08/2009 | Category: Views>Catalogue reviews Journeying through the fair-trade fashion merchant’s supplementary catalogue brings home the importance of branding
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Becoming a social-media socialite by Jason Smith | Publication date: 03/08/2009 | Category: Views>Readers' views The power and influence of social media cannot be overstated. The news of Michael Jackson’s death was broken on a gossip blog, not CNN
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Q and A with Rachel Perrett of Frock by Catalogue e-business | Publication date: 03/08/2009 | Category: Views>Q&A with… Online fashion boutique Frock (www.frockonline.com), which specialises in unique but affordable pieces, has been tipped by fashionistas as a site to watch.
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Five good reasons to buy a business in a downturn by Graham Winn | Publication date: 06/07/2009 | Category: Views>Readers' views In November 2008 I bought a company called Flowercard with my business partner, Ben Lowes.
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Q and A with James Hart of Asos by Catalogue e-business | Publication date: 06/07/2009 | Category: Views>Q&A with… We asked Asos’s first-ever employee, marketplace and community director James Hart, about the importance of community in helping to make the business a market leader
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Editor's note--July 2009 by Sherry Chiger | Publication date: 06/07/2009 | Category: Views>Editor's notes Web 2.0 can be so exhausting. There are so many channels to follow, and so many to maintain.
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Signs of success by Gary Bigwood | Publication date: 06/07/2009 | Category: Views>Catalogue reviews Although the Stocksigns catalogue does a lot of things right, it could benefit from some freshening up
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In praise of LTV by Wayne Lysaght-Mason | Publication date: 06/07/2009 | Category: Views>Readers' views The article “The lifeblood of your business” by Kevin McSpadden in the June issue of Catalogue e-business was very enlightening, and I fully support its view.
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Q and A with Tom Marshall of Asco by Catalogue e-business | Publication date: 01/06/2009 | Category: Views>Q&A with… Having trained as a mechanical engineer, Tom Marshall had a lot to learn about the catalogue industry. As the managing director of £3.8 million Asco Educational Supplies, he has learned his lessons well.
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Editor's note--June 2009 by Sherry Chiger | Publication date: 01/06/2009 | Category: Views>Editor's notes “You never get a second chance to make a first impression”: That saying rang in my head as I leafed through a recent catalogue from a small home decor merchant.
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Built for engineers, not for robots by Nigel Atkinson | Publication date: 01/06/2009 | Category: Views>Website reviews Plastic Parts Centre’s site does what it set out to do, but that’s not necessarily enough
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Online security--all for one by Ivana Ambage | Publication date: 01/06/2009 | Category: Views>Readers' views As a loyal reader, I was very intrigued with the May 2009 cover article on 3D Secure implementation on different ecommerce sites.
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3D Secure--whose house needs ordering? by Philip Marshall | Publication date: 01/06/2009 | Category: Views>Readers' views In reference to your front-page article of the May issue, we have implemented 3D Secure in our business...
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Catalogue Hotspots by Miri Thomas | Publication date: 11/05/2009 | Category: Views>CataBLOGue e-business A “where’s where” of catalogue companies
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Editor's note--May 2009 by Sherry Chiger | Publication date: 05/05/2009 | Category: Views>Editor's notes Make sure your loyalty programme doesn't end up a disloyalty programme
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PAS 2020 and Sustainable Mail by Martin Harvey | Publication date: 05/05/2009 | Category: Views>Readers' views With no fanfare, few direct marketers have showed much interest in the new PAS 2020 standard. That’s a shame, as there is much to commend it.
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Give ’em a hand by Bill Vickers | Publication date: 05/05/2009 | Category: Views>Catalogue reviews The Handpicked Collection catalogue has a great concept and content. It simply needs to hone its creative
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Q and A with Sylvia Hopwood of The Recycle Works by Catalogue e-business | Publication date: 05/05/2009 | Category: Views>Q&A with… An online seller of recycling and composting supplies, The Recycle Works won the Everywoman Iris Award in December and the Be Inspired Business Awards Lancashire for best use of the internet in March 2009.
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Second comes in first by Ian Tomlinson | Publication date: 05/05/2009 | Category: Views>Readers' views As is widely acknowledged, online and multichannel businesses are generally doing better than their store-only peers. However, what we are observing is nuanced.
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Q and A with Matthew Moulding of The Hut Group by Catalogue e-business | Publication date: 06/04/2009 | Category: Views>Q&A with… The Hut Group ended 2008 on a high note: It was awarded £5 million of funding from the Bank of Scotland when CEO Matthew Moulding won its Entrepreneur Challenge.
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Another option by Cherry Forrest | Publication date: 06/04/2009 | Category: Views>Readers' views In response to “Waste not, want not—part 1” in the January issue, the idea of “improving profitability by wasting fewer catalogues” is a strong one.
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Vive la bump! by Paul Hendrick | Publication date: 06/04/2009 | Category: Views>Catalogue reviews By emphasising its chic credentials, maternity wear catalogue Séraphine could beget a stronger brand
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The three I’s by Anne Walker | Publication date: 06/04/2009 | Category: Views>Readers' views I am a strong believer that good and careful companies will be able to weather a recession, but even so we all need to keep on our toes. One way is to pay heed to the three I’s of a successful business
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ASA it were by Vernon Coleman | Publication date: 06/04/2009 | Category: Views>Readers' views In “Cataloguers caught out by advertising watchdog” in the March issue, you reported that the Advertising Standards Authority (ASA) had ordered an advertiser to stop distributing its catalogue.
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Editor's note--April 2009 by Sherry Chiger | Publication date: 06/04/2009 | Category: Views>Editor's notes Criticising Royal Mail is a popular pastime. But things could be worse—and are in the States.
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Editor's note--March 2009 by Sherry Chiger | Publication date: 02/03/2009 | Category: Views>Editor's notes Monitoring mentions of your brand throughout the cybersphere needn’t be laborious.
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A bit more support by Geoff Devereux | Publication date: 02/03/2009 | Category: Views>Website reviews AA Lingerie’s website, while adequate, could benefit from an updated underpinning and a few frills
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Q and A with Lucy MacLean of Inverawe Smokehouses by Catalogue e-business | Publication date: 02/03/2009 | Category: Views>Q&A with… The marketing director at Inverawe Smokehouses, Lucy MacLean can confidently say she knows the business inside out.
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Time for a spring clean by Dara O'Malley | Publication date: 02/03/2009 | Category: Views>Readers' views Tthe early part of any year tends to be a bit dismal and depressing. As we move into spring, though, life begins to feel better and brighter. So this is the time to refill our enthusiasm tanks and start to drive the business forward again.
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Oh, do cheer up by Nigel Swabey | Publication date: 02/02/2009 | Category: Views>Readers' views As a direct seller, you’re in the right place at the right time. Here’s why
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Editor's note--February 2009 by Sherry Chiger | Publication date: 02/02/2009 | Category: Views>Editor's notes But when money is tight or consumers are afraid to spend, the rational—or make that rationalisation—plays an even more important role. And that’s definitely to the benefit of cataloguers and online merchants.
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Is this site cricket by Leroyson Figuiera | Publication date: 02/02/2009 | Category: Views>Website reviews Romida positions itself as the world’s largest stockist of cricket gear—but that may not be enough to set the brand apart
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Q and A with Richard Longhurst of LoveHoney by Catalogue e-business | Publication date: 02/02/2009 | Category: Views>Q&A with… LoveHoney cofounder Richard Longhurst says the site is aiming to overtake Ann Summers as the UK’s largest sex-toy retailer. Here he tells Catalogue e-business how he hopes to achieve that.
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A call for service by Chris Hancock | Publication date: 02/02/2009 | Category: Views>Readers' views In issue 162 Sherry Chiger highlights an important issue for any call centre: that focusing on quantity over quality as a cost-cutting measure is a high-risk strategy
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Extend creativity to delivery by Russell Dorset | Publication date: 02/02/2009 | Category: Views>Readers' views With the current economic downturn it’s inevitable that we will lose companies trading in the multichannel sector.
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Q and A with Tara Ryan of Joules by Catalogue e-business | Publication date: 12/01/2009 | Category: Views>Q&A with… Joules Clothing appointed Tara Ryan, former head of womenswear design for Boden, as its menswear designer in October.
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We hereby resolve… by Catalogue e-business | Publication date: 12/01/2009 | Category: Views>Readers' views Managers and directors at a number of multichannel commerce companies, including Aspace, Firebox, and JoJo Maman Bebe, share how they resolved to improve their business in 2009
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Uniformly underwhelming by Gary Reid | Publication date: 12/01/2009 | Category: Views>Catalogue reviews The Denny's catalogue of uniforms and workwear surprises with its lack of best practice
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Credit crunch will expose e-laggards by Martin Brickell | Publication date: 06/01/2009 | Category: Views>
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The economy and the life of squirrels by Nick Begy | Publication date: 15/12/2008 | Category: Views>Readers' views Building a competitive advantage whilst your competitors are sleeping
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Q and A with Laura Fowler of Monster Parties by Catalogue e-business | Publication date: 15/12/2008 | Category: Views>Q&A with… Before launching Monster Parties, an online shop selling party supplies, Laura Fowler spent most of her career in the printing industry.
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Warming to Wool Overs by Angela Walledge | Publication date: 24/11/2008 | Category: Views>Catalogue reviews A catalogue selling comfortable knitwear should provide a comfortable shopping experience.
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Editor's note--late November 2008 by Sherry Chiger | Publication date: 24/11/2008 | Category: Views>Editor's notes For service-oriented trade magazines, a frequency of 18 times a year appears to be too much.
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Q and A with Nick Glynne of Easycom by Catalogue e-business | Publication date: 24/11/2008 | Category: Views>Q&A with… Glynne founded electronics reseller Easycom eight years ago after acquiring a liquidated company for £3,000
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Steering Demon Tweeks by Paul Lewis | Publication date: 10/11/2008 | Category: Views>Website reviews The shortest distance between two points is a straight line—so to close a sale, a site should drive visitors directly to what they want
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Q and A with Robert Russell of Shudoo by Catalogue e-business | Publication date: 10/11/2008 | Category: Views>Q&A with… Robert Russell launched Ugs & Kisses in 2004 to sell sheepskin boots, particularly the Ugg Australia brand, online in the UK. As the product offering expanded to include summer ranges such as flip-flops, Russell felt a name change was needed.
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Brains and beauty by Steve Simmonds | Publication date: 10/11/2008 | Category: Views>Website reviews That Plümo offers highly desirable women’s fashion was never in doubt. But the website could use some help in making it easier to buy the luscious merchandise
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European ecommerce: crossing the borders by Tim Curtis | Publication date: 10/11/2008 | Category: Views>Readers' views The size of the European ecommerce market may well overtake that of the US in the next year or two
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