Youíve probably sent all your Christmas cards already, so hereís an idea for
next year. A lot of companies these days send Christmas e-cards and give the
money they save on postage to charity. But why not take the e-card concept a
I received an email today from fashion etailer Asos that read: ďAsos.com will donate 10p to the [Udayan Care] charity on behalf of every customer who shows their support by clicking hereĒ.
If just 5 percent of Asos.comís registered user base clicks through, the company will raise roughly £13,500. This is such a fantastic idea, and so easy for the consumer. Iíd like to see more of this next year, especially from the big players. Smaller companies can get involved too, perhaps a penny for each click, or a sum for every 1000 clicks. What's stopping you?
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