
Today I received a catalogue selling a range of upscale mirrors and
frames. The covering letter opened with: “It is our pleasure to enclose
our brochure and price list for 2008.” Come again? We’re now 12 days
into 2010 and I am still getting covering letters referencing 2008
price lists--seriously, is it that difficult to amend a letter?
Even
worse is that at the bottom of the letter the company stipulates that
prices are held for three months only. So what on earth is the point of
mailing a 2008 price list in 2010?
It rings alarm bells that the
company may be heading for the wall if it cannot even be bothered to
update a price list. And I imagine there’s nothing worse for a mirror
specialist with an image problem.
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