On the back of its 172-page autumn catalogue (which, by the way, was mailed without polywrap) the company asks if recipients returning the catalogue could spare a minute to let it know why the catalogue was not welcome. Recipients can tick one of four boxes:
I have received more than one, this is catalogue number…
There are two of us at this address and I can share with (full name)…
I don’t want to receive any more Howies catalogues…
Some other reason? (tell us below)…

Then at the bottom of the page, the catalogue pleads: “Don’t bin me. Read me or return me”.

A fine example of making your catalogue more environmentally friendly and more user-friendly.