The winner takes it all, the loser standing small. Or so the Abba song goes. And itís true when it comes to online competitions.†
Think about it, as an online retailer, how often have you emailed entrants to tell them they havenít won? Itís a missed opportunity if you ask meóand Topshop agrees.†
Hereís an email idea to steal: email everyone who entered your most recent prize draw but didnít win a brief commiseration note. Whatís in it for you? Itís a great excuse to communicate with customers who are clearly engaged with your brand and try to tempt them to spend some money with you.
*Mandatory fields your email address will not be published. All comments are moderated and may be edited. Comments do not necessarily reflect the views of the Catalogue Development Centre Ltd.